How to Build a Media Kit for Transmedia IP to Attract Agency Representation

Stop losing agency attention to messy decks. Build a one-page media kit that sells your transmedia IP in 60 seconds

If you are an IP owner struggling to get agency meetings, your pitch materials are almost always the bottleneck. Agencies like WME now sign transmedia studios only when the opportunity is packaged with clear audience metrics, format-ready assets, and credible monetization pathways. In 2026 the attention economy is faster and more data-driven than ever. That means you must communicate value in a single, scannable page.

What you will get in this article

• One-page media kit template tailored for transmedia IP
• Two practical, fillable examples based on real-world moves in 2026
• Exact audience metrics, rights language, and monetization lines agencies want
• Checklist to get representation-ready within two weeks

Why a one-page media kit matters in 2026

Major talent and content agencies shifted strategies in late 2024 through 2025 and now in early 2026. They are consolidating opportunities that can scale across film, TV, games, live experiences, and branded IP. High-profile signings of transmedia studios by global agencies make this clear. For example, in January 2026 WME signed European studio the Orangery, which arrived with graphic novel IP already proving cross-format potential.

Agencies no longer buy ideas. They buy packaged risk mitigation: audience, rights clarity, ready formats and revenue models.

Agencies screen dozens of projects weekly. A one-page media kit gives them a fast yes or no. If it passes the first scan, you get a call. If not, you end up lost in the inbox.

Core principles for a transmedia one-page media kit

• Clarity first: every line must answer an agency question
• Proof over promise: use verifiable metrics and links
• Format-ready thinking: show how the IP scales to five formats
• Monetization mapping: give concrete revenue streams and ranges
• Rights snapshot: say what you own and what is available

The one-page media kit template

Below is a structured template you can copy into a single PDF or one-slide page. Keep design clean, fonts readable, and use a single visual lockup or cover art. Limit the page to one column of content with short blocks.

Top band: Identity and hook

• IP title and tagline — 1 line. Example Travel Noir Saga: A sci-fi road epic for Gen Z and comics fans
• One-sentence value prop — the business hook. Example Proven graphic novel series with 1.2M cumulative reads and clear adaptation roadmap to streaming and games

Left column: Audience and traction

• Key audience metrics — cumulative reads, monthly active users, newsletter subscribers, Spotify listeners, YouTube views, TikTok followers. Use exact numbers and dates.
• Engagement metrics — open rates, time-on-page, completion rate, retention cohort numbers. Agencies prefer engagement over vanity numbers. Use links to platform dashboards and analysis where possible to back up claims.
• Top markets — % by territory: US, UK, EU, LatAm, Asia.

Center column: Formats, assets, and rights

• Format matrix — list current and development formats with status: Graphic novel (published, 3 vols), Webcomic (ongoing), Script (feature draft), Game (prototype), Podcast (sizzle completed)
• Assets — cover art, character bibles, scripts, pitch decks, sizzle reel, world map, canonical timeline. Indicate which are ready to share.
• Rights snapshot — you own global publishing, translation, adaptation rights; exclude merchandising territory X if applicable. Be explicit.

Right column: Monetization and ask

• Monetization model — list primary revenue streams with realistic ranges and examples: licensing deals, streaming pre-sales, publishing royalties, in-game purchases, live events, brand partnerships.
• Current revenue — last 12 months revenue and sources
• Primary ask — representation, co-development, distribution, specific term sheet target

Footer: Team and contact

• Core team — founder names, credits, relevant past deals
• Key partners — publisher, studio, tech partner
• Contact — email, phone, link to full presskit or private drive

Exact copy blocks agencies want to see

When agencies scan your page they look for certain language. Use these exact short prompts in your kit:

• IP status: Published graphic novel series, 3 volumes, 18K print sales, 1.2M web reads
• Rights held: Global adaptation and merchandising rights held by owner
• Formats ready: Feature film script (draft), 8-episode series outline, game bible, audio drama sizzle
• Traction: Average completion rate 78% on hosted chapters, newsletter CTR 12%
• Ask: Seeking literary and film agency representation for 360 rights packaging

Two fillable examples

Example A: Travel to Mars 2026 style (inspired by recent studio signings)

Note This is an illustrative fill to show how a high-impact kit reads. The Orangery signing with WME in Jan 2026 highlighted exactly this kind of packaging.

• IP title Traveling to Mars — Tagline A speculative sci-fi odyssey across colony worlds
• One-line European graphic novel saga with 1.3M web reads, 50K newsletter subs, and a completed feature script
• Audience 1.3M cumulative reads (2023-2025), 50K newsletter subscribers (16% open), top markets 45% EU, 30% US, 15% LatAm
• Formats Graphic novels 3 vols (published), feature script draft, 6-episode series bible, AAA game pitch deck
• Assets High-res covers, 24-page character bible, feature script, 90-sec sizzle reel (link)
• Rights Owners hold global adaptation, English translation and merchandising rights. Non-exclusive print licensing available for select territories
• Monetization Publishing royalties 40k annual, licensed merchandise pilot projected 60k first year, streaming pre-sale target 500k to 1.5M
• Ask Seeking agency representation for outbound packaging to studios, brand partnerships and game publishers
• Contact Founder email and phone, link to full presskit

Example B: Sweet Paprika 2026 style (romance + adult IP)

• IP title Sweet Paprika — Tagline A steamy graphic romance franchise with cross-platform fandom
• One-line Mature romance graphic series with 800k serialized reads, top engagement on short-form video, ready scripted podcast
• Audience 800k serialized reads, TikTok 120k followers (avg video view 150k), Patreon 3.2k patrons at 6 USD avg pledge
• Formats Ongoing comics, scripted audio drama (pilot), romance drama series 8 eps ready outline
• Assets Character art, world map, audio pilot, social creative bank for campaigns
• Rights Adaptation and audio rights cleared; merchandise rights negotiated with publisher to revert on 18 months if not exploited
• Monetization Direct revenue 2025 78k (Patreon + merch), projected brand partnerships 150k+ per campaign for targeted cosmetics brands
• Ask Representation for scripted audio and streaming pitch, and licensing for beauty brand collabs

How to source and present the right audience metrics

Not all numbers are equal. Agencies prioritize quality signals that predict monetization and audience transferability. In 2026 the best indicators are:

• Retention cohorts — percent of readers who return within 30, 60, 90 days
• Completion rates — percent of readers who finish chapters or episodes
• Cross-platform conversion — percent of social followers converting to newsletter or patrons (see platform playbooks like Beyond Spotify for conversion strategies)
• Monetary LTV — average revenue per user over 12 months
• Time-on-content — minutes spent per reader/viewer on your primary platform

Data sources to use

• Platform analytics (Webcomic host dashboards, Patreon, Substack)
• Social insights (TikTok, Instagram, YouTube Analytics)
• Third-party tools 2026 updates like unified audience dashboards that combine web and social metrics via API — plan for API-ready analytics and data portability

Monetization lines agencies want to see in 2026

List precise revenue mechanisms with realistic ranges. Agencies prefer models they can scale with partners.

• Publishing deals — royalties and advance ranges
• Streaming adaptation — pre-sale targets and comparable deals
• Games — licensing to mobile/console developers, IAP revenue splits
• Branded partnerships — audience fit to brand and CPM estimates for campaigns
• Live events — conventions, immersive theatre, ticketed readings
• Direct-to-consumer — merch, subscriptions, NFTs or tokenized collectables with rights clarity (note 2026: tokenization must be compliant with regulation and consumer protections)

Rights language that closes doors or opens them

Be explicit. Ambiguity costs trust. Use short declarative sentences. Example phrases:

• Owner holds worldwide adaptation and merchandising rights in all media.
• Print publishing rights licensed to Publisher X through 2028, reversion on out-of-print.
• Audio rights available for immediate option.
• Exclusive first negotiation rights offered to agency for 90 days on representation.

When you get to legal sign-off, run your rights language by entertainment counsel and consider a quick legal audit to avoid hidden traps in revenue splits or prior grants.

Design and distribution tips

• Export as a single-page PDF sized for A4 and US Letter. Also provide PNG for quick mobile previews.
• Include one short URL and QR linking to a private drive with the full press kit and verification docs.
• Use legible fonts and a color palette that matches your IP branding. Avoid visual clutter.
• Metadata: title your file IPtitle_MediaKit_2026.pdf and include author contact in PDF properties.

Common mistakes that kill representation interest

• Too much narrative, too few metrics
• Using unverified vanity follower counts without engagement metrics
• Unclear rights or multiple undisclosed revenue splits
• Sending long, multi-slide decks as initial outreach
• Failing to include a clear ask

Two-week checklist to go from draft to representation-ready

1. Day 1-2 Consolidate core numbers and export analytics screenshots
2. Day 3-5 Build the one-page layout and populate template blocks
3. Day 6-8 Create assets folder and links, record a 90-second sizzle if possible
4. Day 9-11 Run the kit by two industry-savvy peers for quick feedback
5. Day 12-13 Legal check on rights language with entertainment counsel
6. Day 14 Finalize PDF and prepare an outreach list of 10 agencies and 5 managers

If you want to take the outreach step further, learn how AI summarization is changing agent workflows — agents increasingly expect concise, machine-readable briefs and a single attachment that surfaces the key metrics.

How to tailor outreach to agencies like WME in 2026

Agencies evaluate fit based on scale potential and leverage. Your outreach should include:

• A concise email subject line — 3 words: IP title, format, ask. Example Traveling to Mars Feature Option
• One-paragraph hook followed by the one-page media kit as an attachment or preview image
• Links to verifiable metrics and a short optional sizzle reel
• State exclusivity preferences clearly — 90 day option to represent, open to co-representation by territory

Final thoughts and advanced strategies for 2026

As agencies double down on multi-format pipelines, the projects that win representation are those that look like businesses, not just creative properties. Use your one-page kit to demonstrate product-market fit, revenue paths, and rights cleanliness. Small studios that present unified, data-rich one-page kits routinely outcompete larger but messier competitors.

Advanced moves

• Include a micro financial model with three-year revenue scenarios tied to specific format deals
• Show how audience transfer will work across platforms with conversion estimates
• Offer a short exclusivity window to agencies to encourage faster response

Remember 2026 trends: agencies expect API-ready analytics, format bibles, and clean IP chains. If you can show those in one page, you will convert curiosity into meetings and meetings into representation.

Make your first page do 80 percent of the selling. The rest is product detail.

Call to action

If you want the exact one-page template as an editable file plus two sample PNGs you can drop into email outreach, click to download the free kit and a 14-day implementation checklist. Prepare your IP for agency representation this month and get the meetings that convert.

Related Reading

• Build a Transmedia Portfolio — Lessons from The Orangery and WME
• Transmedia Gold: How The Orangery Built 'Traveling to Mars' and 'Sweet Paprika'
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• From Micro-Events to Revenue Engines: The 2026 Playbook
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